How Do You Build a Donor Segmentation Strategy That Actually Works?
What is donor segmentation, and why is it essential for fundraising? Donor segmentation is the process of grouping donors based on shared characteristics—like giving history, engagement level, or interests—to personalize outreach and boost results. Segmentation matters because one-size-fits-all fundraising doesn’t work anymore. Today’s donors expect to be seen, understood, and communicated with in ways that […]